An interview with me

Last week, a lovely international student interviewed me for her dissertation – here are the [sic(k)] answers; nothing more, nothing less.

NB. I pulled them together over email during a busy day, high on caffeine, drunk off my recent promotion…

What is your job at Wolfstar Consultancy, can you tell me something about your tasks ?

I’m a Junior Partner at Wolfstar (a social/online public relations agency), primarily working with Sony Mobile, first direct, HSBC, GSK, United Nations and PayPal.

My main responsibilities include: managing the agency’s highest value accounts, owning client and high-level media relationships, mentoring internal teams, executing and measuring campaigns and new business.

How do you keep up to date, do you join courses, workshops etc. ?

I read blogs, newspapers, talk to my colleagues and attend different training courses throughout the year.

I saw you have big clients, what is the biggest difference working with them compared to working with small businesses.

There shouldn’t be any difference – apart from the fact you tend to be playing with bigger budgets. That doesn’t mean there’s any differentiation between workloads though – large and small client projects can be equally demanding. Also with larger clients, you tend to be working alongside other agencies, often with similar remits.

What should companies not do on Social Media?

They shouldn’t: give it to an intern, set up a channel and then leave it or post irregularly and get started without proper planning and objectives.

What factors are defined in a company as to whether or not to use Social Media?

It all really comes down to where your stakeholders are – media, customers, potential customers, analysts etc. Social is all about recognising where certain audiences are, and then serving them accordingly. Too many brands plunge into social media because “they feel they should”…

What is the biggest risk for companies when they use Social Media?

It’s open – but, any risk can be avoided with prior planning, social media guidelines, adequate resource and protocol.

What does England think about privacy on Social Media in general?

A difficult one – I think brands are still sceptical of social media because of the confines of regulation, legalities and a fear of jeopardising brand perception. However, if marketers made the effort to boldly embrace social and saw these things as confines within which they could operate rather than barriers, marketing would be a better place 🙂

Are you (from youth to elderly) aware of the dangers? Do you get any education at schools or in companies?

Social media and online education in schools could do with a complete revamp – from the importance of online safety to how emerging technologies will transform our lives and culture in the future.

Do you think someday it will escalate?

I think it already has – the power of social media has played roles in uprisings, trolling, racism etc.

It has a force for good over bad – the real solution is for the platforms themselves to work and collaborate closer with governmental institutions.

Which developments do you predict for the future ?

I think mobile – a cliche, but we’ll see social networks built specifically for mobile with online usage decreasing. I think mobile and social media = true democratisation.

What are the present trends on Social media?

Current trends include:

  • Discounts and giveaways incentivizing sharing of brand content
  • Transformational changes – businesses being forced to do things differently, because of social
  • SEO shifting from tricks and subtle implementation to good quality, high ranking content
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