Measuring blog influence

The Oxford English Dictionary defines influence as ‘when you think in a way you wouldn’t otherwise have thought, or do something you wouldn’t otherwise have done’. So it’s fair to say a blog’s influence can, and should be measured on the levels of the success in accomplishing just that.

But, how does that actually work online?

  • Offline crossover– resulting actions outside the blogospere
    • Purchase decisions
    • Votes
    • Organisational change
    • Lifestyle change
  • Conversation–  number of people who talk about your ideas
  • Engagement– influence/status of people who talk about your ideas
    • Who’s RTing?
    • In what context and where are they talking about your ideas?
  • Subscription– number of people who keep listening to your ideas
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